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Business packaging
We convey important meanings and advantages of the company through the relevant target audience touch points
What is business packaging?
Business packaging is everything that a customer sees and interacts with during their journey from the first contact with you to the purchase.
This is not only a box, but also a website, a commercial offer, an advertising poster, a banner, even a whole video presentation - everything that helps the buyer to see and comprehend your product.
This is not only a box, but also a website, a commercial offer, an advertising poster, a banner, even a whole video presentation - everything that helps the buyer to see and comprehend your product.
It is a process aimed at attracting and retaining a customer. Business packaging helps the client make a choice - to buy your product or use your services.
Why do businesses need packaging?
Good packaging itself is a great sales tool even when the sales team is on vacation.
01.
Competitive advantage
Your impeccable reputation and comprehensive packaging work for you
02.
Building Trust
Today, any business needs to stand out from hundreds of its kind, and the right packaging will help with this.
03.
Recognition
If a company invests in the packaging of a business, this at least means that its owner is serious about his business
04.
Sales increase
Packaging works to build your brand, brands are trusted and willing to pay more
05.
Buy more expensive
Well-designed packaging is an excellent point of contact with the client
06.
Marketing
What is usually included in a business package:
01 / 06
Modern and attractive website
02 / 06
One or more additional landing pages
03 / 06
Live, designed communities in social networks
04 / 06
Advertising printing for clients (Business cards, Booklets, Coupons)
05 / 06
Company-style outdoor advertising
06 / 06
Marketing strategy of the company
How is the project going?
Brief and interview
We divide meanings into groups
We create visual design of meanings
Mapping the meaning of the company
Creating a text structure for packaging
Adding text + visual
We conduct in-depth interviews with the first persons of the company. We answer more than 100 questions
Brief and interview
We divide words into groups
We create visual design of meanings
Mapping the meaning of the company
Creating a text structure for packaging
Adding text + visual
Meanings means to write down all the strong units of information about the company, product and service. What does it do, what does it offer and why. Who is her target audience
Brief and interview
We divide words into groups
We create visual design of meanings
Mapping the meaning of the company
Creating a text structure for packaging
Adding text + visual
Everything can be divided into 2 categories: the main values of the company and its advantages, benefits for the client
Brief and interview
We divide words into groups
We create visual design of meanings
Mapping the meaning of the company
Creating a text structure for packaging
Adding text + visual
We collect the most important information about the company in a logical order and create prototypes of marketing materials
Brief and interview
We divide words into groups
We create visual design of meanings
Mapping the meaning of the company
Creating a text structure for packaging
Adding text + visual
We justify the advantages of the company with visual evidence: photos, graphics, videos. We combine text + visual material The visual layer of the company's marketing package is created
Brief and interview
We divide words into groups
We create visual design of meanings
Mapping the meaning of the company
Creating a text structure for packaging
Adding text + visual
From the values, the visual layer and the prototype, we get a product ready for testing
Как происходит работа над проектом?
Brief and interview
We conduct in-depth interviews with the first persons of the company. We answer more than 100 questions
Meanings means to write down all the strong units of information about the company, product and service. What does it do, what does it offer and why. Who is her target audience
Mapping the meaning of the company
We collect the most important information about the company in a logical order and create prototypes of marketing materials
Creating a text structure for packaging
Everything can be divided into 2 categories: the main values of the company and its advantages, benefits for the client
We divide words into groups
From the values, the visual layer and the prototype, we get a product ready for testing
Adding text + visual
We justify the advantages of the company with visual evidence: photos, graphics, videos. We combine text + visual material The visual layer of the company's marketing package is created
We create visual design of meanings
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