Interview multiple candidates
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Search for the right experience
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Ask for past work examples & results
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Vet candidates & ask for past references before hiring
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Once you hire them, give them access for all tools & resources for success
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avemar.lv
Niche: sale of building and finishing materials for interior and facade.
2011 - 2018 ( Project work )
Problem:
- No marketing in the company
- Inappropriate website
- No sales funnel
- No positioning
- Current model is not effective
Task:
Help with the introduction of a new product line to the market: Italian decorative coatings for interior and facade https://www.spiver.it/
Help to promote a new product in the Baltics: fireproof magnesium board.
Create a sales funnel on the Internet based on the positioning of the company itself
Create and launch advertising in Google Ads, Facebook/Instagram
Write scripts for processing incoming requests
Set up a system of constant attraction of new requests
What was done:
Organized and conducted more than 50 meetings with potential target audience:
Designers, decorators, architects
Help in organizing and participating in the exhibition Maja1, MajaDzivoklis in Riga.
Participation in the Made Expo exhibition in Milan in order to search for new products to be sold in the Baltics.
Search for partners and sales agents in Latvia, Lithuania, Estonia, Russia.
Developed brand for a new product in Latvia: (logo, positioning, value proposition, visual packaging, website, advertising banners).
The initial idea of developing an online store was unsuccessful, so we changed the positioning to a professional niche store with the advice of a technical specialist to select the right material
We created a new, modern website and separate lendings for the products with a call to action: ''calculate cost'', ''select material'', ''get the right material'', ''get the right material''. , ''choose material'', ''get consultation'', etc.
Created search and GDN advertising in Google Ads
Started targeted advertising in Facebook/Instagram
Created accounts in Instagram (more than 1000 subscribers), Facebook.
Result:
Within the framework of many years of work, some marketing campaigns were successful and successful, some proved to be futile.
It was decided not to continue the promotion of a number of products, because with all their advantages, these products turned out to be uncompetitive in the market.
Work on certain products and services is still in progress.
During the period of work the monthly revenue increased by 300%.
The number of daily calls and e-mail inquiries has more than quadrupled.
Also the company concentrates not only on selling goods, but also on providing services for finishing works.
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